"The Hottest Muthaf**kin Mix DJ in the F**kin World!" is the description legendary Southern Hip Hop icon Luther Uncle Luke Campbell, formerly of 2 Live Crew, uses to describe 21-year-old DJ SMALLZ.

By the age of 18, DJ Smallz rapidly sharpened his turntable techniques, sweeping local competition through various night club performances and a powerful mixtape presence, garnering a profound street buzz for his passion of southern hip hop music.

That passion for southern hip hop music soon led to national exposure garnered from an intense street presence of his nationally recognized SOUTHERN SMOKE brand.  DJ Smallz played a monumental role in catapulting major and independent Southern artists to the attention of national and international markets. The Southern Smoke brand has been co-signed by some of the biggest names in the music industry.

When the 21 year old isn't in the studio or dominating radio airwaves, DJ Smallz may be found constructing his massively growing multi-media empire. SouthPromo.com, a fully staffed marketing and advertising firm established in 2002, presently caters to a clientele of more than 50 companies, including major and independent record labels, several clothing companies, and various consumer products, including beverages, movies, and video games. Other projects keeping DJ Smallz in heavy demand include Fear Factor Music Group, DJ Smallz' artist development company, Southern Smoke TV, a reality television show scheduled to hit major cable networks this summer, and the release of DJ Smallz' highly anticipated "Southern Smoke" album, a commercial compilation releasing Fall 2007.